Producing your own private advertising network allows you as a publisher, to create available privately negotiated rates for your premium inventory – permits you to sell it at the premium it deserves.
Running your own private ad network, empowers you to drive even more advertisers to your sites and at the same time connect and collect data without having to deploy tech teams, sales teams or 3rd-party ad networks. Instead of negotiating prices based on volume private networks provide a technology-based solution for improved real-time bidding. Within a private network, premium publishers can sell their inventory via real-time bidding to the ad networks, media planners, and ad agencies of their choice – publishers decide on the verticals and the committable rates
The Digital Driven platform allows you to manage your inventory independently – providing the tools and the technology, gaining absolute control and maintain full control of your inventory.
The key function of a private ad network is segmented data from premium publishers, matching it with advertiser’s demand which allows for effective targeting within the publishing ecosystem. This means that publishers can sell their advertising at rates, which more accurately reflect the value of their inventory.